Pure & Dimple is a luxury range of sustainably made, organic cotton basics for babies and toddlers. 

Made without bleaches or dyes they are naturally off-white "as close to the plant as you can get". The open-weave gauze material means they are antibacterial, breathable and highly absorbent. 

The company was founded by Helen with the aim of creating accessible and long-lasting, multi-use pieces.  After over a decade working in British luxury and high street fashion she realised her interests verged away from a conventional retail model.  After taking a break when she had her first child the idea for Pure & Dimple was born. 

By using only super soft organic cotton they support sustainable and ethical farming practices. The absence of dyes and bleaches results in a beautifully natural, hypoallergenic product that is low impact on our planet.

Pure & Dimple are mindful of every part of the product, from raw material to processing to transport methods which are all specifically selected to be low impact. 

The original plan was to have the range made in the UK, however as the cotton originates in the Far East, it made sense to have the very simple designs hemmed at source.  With her background in sourcing fabrics and visiting factories all over the world she investigated over two dozen suppliers and fabrics and found a small supplier in Northern China who aligned with their own values & ethics.

Their mission is simple: 

  • To provide families with understated luxury through basic, high quality items
  • To promote versatile and ethically produced essentials that can be passed on
  • To inspire simple living with natural, non-toxic materials that are kind to our planet and our health 

The full range is made from100% GOT's certified organic cotton and has Oeko-Tex and ISO certification.

We say "This range is so gorgeous.  Gentle enough for newborns, flexible enough to work for toddlers and high quality so it can be passed down to siblings or friends.  I love how so much thought has been put into every part of the production. and I'm delighted to be Pure & Dimple's first online stockist"